Occupation Summary

Educational, Guidance, School, and Vocational Counselors

O*NET 21-1012.00


Counsel individuals and provide group educational and vocational guidance services.

Annual Wages:
Employment Rate:
Employment is expected to increase by 21.13%.
Education Level:
Master's Degree. According to O*Net, the majority of people employed in this occupation have this level of education.
Public Service

  1. Counsel individuals to help them understand and overcome personal, social, or behavioral problems affecting their educational or vocational situations.
  2. Maintain accurate and complete student records as required by laws, district policies, and administrative regulations.
  3. Provide crisis intervention to students when difficult situations occur at schools.
  4. Prepare students for later educational experiences by encouraging them to explore learning opportunities and to persevere with challenging tasks.
  5. Provide students with information on such topics as college degree programs and admission requirements, financial aid opportunities, trade and technical schools, and apprenticeship programs.
  6. Teach classes and present self-help or information sessions on subjects related to education and career planning.
  7. Conduct follow-up interviews with counselees to determine if their needs have been met.
  8. Prepare reports on students and activities as required by administration.
  9. Plan and conduct orientation programs and group conferences to promote the adjustment of individuals to new life experiences such as starting college.
  10. Assess needs for assistance such as rehabilitation, financial aid, or additional vocational training, and refer clients to the appropriate services.
  11. Instruct individuals in career development techniques such as job search and application strategies, resume writing, and interview skills.
  12. Address community groups, faculty, and staff members to explain available counseling services.
  13. Compile and study occupational, educational, and economic information to assist counselees in determining and carrying out vocational and educational objectives.
  14. Provide information for teachers and staff members involved in helping students or graduates identify and pursue employment opportunities.
  15. Review transcripts to ensure that students meet graduation or college entrance requirements and write letters of recommendation.
  16. Refer students to degree programs based on interests, aptitudes, or educational assessments.
  17. Provide special services such as alcohol and drug prevention programs and classes that teach students to handle conflicts without resorting to violence.
  18. Provide disabled students with assistive devices, supportive technology, and assistance accessing facilities such as restrooms.
  19. Interview clients to obtain information about employment history, educational background, and career goals, and to identify barriers to employment.
  20. Establish and supervise peer counseling and peer tutoring programs.
  21. Refer qualified counselees to employers or employment services for job placement.
  22. Sponsor extracurricular activities such as clubs, student organizations, and academic contests.
  23. Confer with parents or guardians, teachers, administrators, and other professionals to discuss children's progress, resolve behavioral, academic, and other problems, and to determine priorities for students and their resource needs.
  24. Evaluate students' or individuals' abilities, interests, and personality characteristics using tests, records, interviews, or professional sources.
  25. Identify cases of domestic abuse or other family problems and encourage students or parents to seek additional assistance from mental health professionals.
  26. Counsel students regarding educational issues, such as course and program selection, class scheduling and registration, school adjustment, truancy, study habits, and career planning.
  27. Collaborate with teachers and administrators in the development, evaluation, and revision of school programs and in the preparation of master schedules for curriculum offerings.
  28. Observe students during classroom and play activities to evaluate students' performance, behavior, social development, and physical health.
  29. Attend meetings, educational conferences, and training workshops and serve on committees.
  30. Plan and promote career and employment-related programs and events, such as career planning presentations, work-experience programs, job fairs, and career workshops.
  31. Establish and enforce administration policies and rules governing student behavior.
  32. Establish contacts with employers to create internship and employment opportunities for students.
  33. Plan, direct, and participate in recruitment and enrollment activities.
  34. Supervise, train, and direct professional staff and interns.

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National Industry Employment Patterns

Industry % of Educational, Guidance, School, and Vocational Counselors employed Annual Growth Rate
Vocational rehabilitation services 4.4 -0.80

Labor Market Information

2018 Statewide average hourly wage $28.88
2018 National average hourly wage $28.93
2016 National employment 291,700
2016 Texas employment 25,873
Texas projected employment by 2026 31,339
Texas projected annual employment and Turnover openings through 2026 3,470

* Due to confidentiality rules, not all regions may have the data displayed. The sum of all the regions may not be equal to the state total.

Top 10 Relevant Knowledge Areas Relevant Importance Levels
Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
Therapy and Counseling
Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Education and Training
Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Sociology and Anthropology
Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.
Administration and Management
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
Computers and Electronics
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Law and Government
Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.

Top 10 Relevant Skill Areas Relevant Importance Levels
Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Talking to others to convey information effectively.
Social Perceptiveness
Being aware of others' reactions and understanding why they react as they do.
Reading Comprehension
Understanding written sentences and paragraphs in work related documents.
Communicating effectively in writing as appropriate for the needs of the audience.
Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Judgment and Decision Making
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Active Learning
Understanding the implications of new information for both current and future problem-solving and decision-making.
Service Orientation
Actively looking for ways to help people.
Complex Problem Solving
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Top 10 Relevant Abilities Relevant Importance Levels
Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
Written Comprehension
The ability to read and understand information and ideas presented in writing.
Written Expression
The ability to communicate information and ideas in writing so others will understand.
Problem Sensitivity
The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
Deductive Reasoning
The ability to apply general rules to specific problems to produce answers that make sense.
Speech Clarity
The ability to speak clearly so others can understand you.
Speech Recognition
The ability to identify and understand the speech of another person.
Inductive Reasoning
The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
Information Ordering
The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).

  • Assisting and Caring for Others
    -- Providing personal assistance, medical attention, emotional support, or other personal care to others such as coworkers, customers, or patients.
  • Establishing and Maintaining Interpersonal Relationships
    -- Developing constructive and cooperative working relationships with others, and maintaining them over time.
  • Communicating with Supervisors, Peers, or Subordinates
    -- Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
  • Making Decisions and Solving Problems
    -- Analyzing information and evaluating results to choose the best solution and solve problems.
  • Getting Information
    -- Observing, receiving, and otherwise obtaining information from all relevant sources.
Other Activities

  • Adapt course of study to meet student needs
  • Administer educational institutions
  • Administer standardized or state-mandated assessments
  • Advise clients and customers on technical matters
  • Advise students on education and career-related issues
  • Apply early childhood education techniques
  • Assist clients with understanding personal problems
  • Attend professional conferences and events
  • Categorize occupational, educational, or employment information
  • Collaborate with professionals or peers from other disciplines and backgrounds
  • Communicate individual or group progress
  • Conduct behavior modification
  • Conduct educational presentations
  • Conduct individual, group, or family interventions
  • Conduct informational presentations
  • Conduct interviews to gather information
  • Conduct parent conferences
  • Confer with school personnel to determine student needs or develop programs
  • Coordinate educational content
  • Coordinate social service activities with resource providers
  • Counsel people regarding issues, problems, or grief situations
  • Determine replacement part required
  • Determine student learning levels
  • Determine student problems
  • Develop course or training objectives
  • Develop educational assessment materials
  • Develop instructional programs
  • Develop plans for programs or projects
  • Develop training evaluation procedures
  • Empathize with others during counseling or related services
  • Encourage group and organizational participation
  • Establish relationships with external agencies and community organizations
  • Establish relationships with students
  • Evaluate educational outcomes
  • Evaluate mental health conditions or disorders
  • Evaluate student performance
  • Evaluate students for needs, skills, or educational potential
  • Identify interrelationships among individuals or social groups
  • Identify physical or emotional abuse
  • Identify training needs
  • Interpret psychological test results
  • Maintain business or financial records, reports, or files
  • Maintain confidentiality of data
  • Maintain cooperative working relationships with community service organizations
  • Maintain group discipline in an educational setting
  • Maintain relationships with employees and co-workers
  • Maintain relationships with stakeholders
  • Maintain relationships with vendors
  • Mentor individuals in the workplace
  • Mentor parents in educational setting
  • Mentor students
  • Monitor student classroom activities
  • Monitor student progress
  • Motivate student behavior and performance
  • Observe patient or client condition
  • Obtain information from clients, customers, or patients
  • Organize educational material or ideas
  • Organize reference materials
  • Organize speakers or judges for classes, events, or programs
  • Plan student extra-curricular activities
  • Prepare academic schedules for students
  • Prepare technical or scientific reports
  • Provide assistance for job searches
  • Provide first aid
  • Recommend modifications to educational programs
  • Record student progress
  • Refer applicant to other hiring personnel
  • Refer clients to community services or resources
  • Resolve academic problems
  • Resolve behavioral problems in school setting
  • Resolve problems in educational settings
  • Resolve worker or organizational conflicts or grievances
  • Respond to employee or worker concerns
  • Respond to parent or student concerns
  • Schedule student field trips
  • Select method of instruction
  • Select teaching materials
  • Supervise subordinate personnel or contractors
  • Teach behavior modification techniques
  • Teach parenting techniques
  • Teach secondary or post-secondary courses
  • Teach work-related or interest-based courses
  • Write public sector, educational, or institutional grant proposals

  • Achievement
    - Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
  • Relationships
    - Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.


Desktop computers: Desktop computers;

Digital camcorders or video cameras: Video recorders;

Digital video disk players or recorders: Digital video disk DVD players;

Digital voice recorders: Audio recorders;

Instant messaging platform: Yahoo! Messenger;

Liquid crystal display projector: Projection equipment; Liquid crystal display LCD projectors;

Notebook computers: Laptop computers;

Overhead projectors: Overhead display projectors;

Personal computers: Personal computers;

Personal digital assistant PDAs or organizers: Personal digital assistants PDA;

Photocopiers: Photocopying equipment;

Video cassette players or recorders: Video cassette recorders VCR;

Videoconferencing systems: Videoconferencing equipment;


Analytical or scientific software: ACT WorkKeys; Career Dimensions Focus 2; Centers for Disease Control and Prevention Epi Info; Computerized diagnostic programs; Computerized statistical packages; Computerized testing programs; Counseling software;

Customer relationship management CRM software: Athena Software Penelope Case Management;

Data base user interface and query software: Career Zone; Career decision-making programs; Career management systems CMS; Centers for Disease Control and Prevention CDC WONDER; Blackboard software; Career Cruising; Coin Educational Products Climb K-5 Online; Coin Educational Products Coin Jr.; College Central Network Career Services Central; Computer-assisted career guidance software; Database application software; ACT Discover; FileMaker Pro software; Kuder Navigator; Microsoft Access; Naviance Succeed; O*NET OnLine; Social Solutions ETO; Student information systems SIS; Zoomerang;

Desktop publishing software: Microsoft Publisher;

Electronic mail software: Microsoft Outlook; Email software; Yahoo! Email;

Graphics or photo imaging software: Adobe Systems Adobe Photoshop software;

Instant messaging software: Instant messaging software;

Internet browser software: Microsoft Internet Explorer; Web browser software;

Network conferencing software: Chat software;

Network monitoring software: Computer-assisted live supervision;

Office suite software: Microsoft Office software;

Presentation software: Microsoft PowerPoint; Blackboard Wimba; Prezi;

Project management software: Productivity software; Palm Pal Transana;

Spreadsheet software: Microsoft Excel; EZAnalyze;

Video conferencing software: Citrix Systems GoToMeeting;

Web page creation and editing software: Orbius; Web page design and editing software;

Word processing software: Word processing software; Microsoft Word;

Related O*NET occupational titles for Educational, Guidance, School, and Vocational Counselors include:
  • 25-3011.00 Adult Basic and Secondary Education and Literacy Teachers and Instructors
  • 19-3031.03 Counseling Psychologists
  • 25-1081.00 Education Teachers, Postsecondary
  • 25-9031.00 Instructional Coordinators
  • 21-1013.00 Marriage and Family Therapists
  • 21-1014.00 Mental Health Counselors
  • 25-1066.00 Psychology Teachers, Postsecondary
  • 19-3031.01 School Psychologists
  • 25-2031.00 Secondary School Teachers, Except Special and Career/Technical Education
  • 25-1113.00 Social Work Teachers, Postsecondary

Sources of Additional Information
  • For more information about counseling and information about counseling specialties, visit: American Counseling Association
  • For more information about school counselors, visit: American School Counselor Association
  • For more information about career counselors, visit: National Career Development Association
  • For more information about state credentialing, visit: National Board for Certified Counselors
  • Educational, Guidance, School, and Vocational Counselors

  • Contact Texas Workforce Commission
    Labor Market and Career Information  |  101 E. 15th Street, Annex Room 0252  |  Austin, Texas 78778
    Official Website  |  1-800-822-PLAN (7526)  |  512.936.3200

    ** The information in this report may be derived from many sources like O*NET, BLS (Bureau of Labor Statistics), OOH (Occupational Outlook Handbook), and Career One Stop.