Occupation Summary

First-Line Supervisors of Retail Sales Workers

O*NET 41-1011.00


Directly supervise and coordinate activities of retail sales workers in an establishment or department. Duties may include management functions, such as purchasing, budgeting, accounting, and personnel work, in addition to supervisory duties.

Annual Wages:
Employment Rate:
Employment is expected to increase by 13.87%.
Education Level:
High School Diploma (or GED or High School Equivalence Certificate). According to O*Net, the majority of people employed in this occupation have this level of education.
Business and Industry

  1. Provide customer service by greeting and assisting customers and responding to customer inquiries and complaints.
  2. Monitor sales activities to ensure that customers receive satisfactory service and quality goods.
  3. Assign employees to specific duties.
  4. Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or in performing services for customers.
  5. Inventory stock and reorder when inventory drops to a specified level.
  6. Keep records of purchases, sales, and requisitions.
  7. Enforce safety, health, and security rules.
  8. Examine products purchased for resale or received for storage to assess the condition of each product or item.
  9. Hire, train, and evaluate personnel in sales or marketing establishments, promoting or firing workers when appropriate.
  10. Perform work activities of subordinates, such as cleaning and organizing shelves and displays and selling merchandise.
  11. Establish and implement policies, goals, objectives, and procedures for their department.
  12. Instruct staff on how to handle difficult and complicated sales.
  13. Formulate pricing policies for merchandise, according to profitability requirements.
  14. Estimate consumer demand and determine the types and amounts of goods to be sold.
  15. Examine merchandise to ensure that it is correctly priced and displayed and that it functions as advertised.
  16. Plan and prepare work schedules and keep records of employees' work schedules and time cards.
  17. Review inventory and sales records to prepare reports for management and budget departments.
  18. Plan and coordinate advertising campaigns and sales promotions and prepare merchandise displays and advertising copy.
  19. Confer with company officials to develop methods and procedures to increase sales, expand markets, and promote business.
  20. Establish credit policies and operating procedures.
  21. Plan budgets and authorize payments and merchandise returns.

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National Industry Employment Patterns

Industry % of First-Line Supervisors of Retail Sales Workers employed Annual Growth Rate
Other general merchandise stores 10.5 1.57
Grocery stores 9.2 0.55
Clothing stores 7.2 -1.65
Building material and supplies dealers 6.5 0.45
Department stores 4.4 -1.17
Automobile dealers 2.9 1.65
Auto parts, accessories, and tire stores 2.2 -0.18
Shoe stores 2 0.90

Labor Market Information

2018 Statewide average hourly wage $21.91
2018 National average hourly wage $21.67
2016 National employment 1,532,400
2016 Texas employment 125,982
Texas projected employment by 2026 143,457
Texas projected annual employment and Turnover openings through 2026 15,785

* Due to confidentiality rules, not all regions may have the data displayed. The sum of all the regions may not be equal to the state total.

Top 10 Relevant Knowledge Areas Relevant Importance Levels
Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Administration and Management
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Education and Training
Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
Personnel and Human Resources
Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
Economics and Accounting
Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.

Top 10 Relevant Skill Areas Relevant Importance Levels
Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Talking to others to convey information effectively.
Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Adjusting actions in relation to others' actions.
Service Orientation
Actively looking for ways to help people.
Social Perceptiveness
Being aware of others' reactions and understanding why they react as they do.
Management of Personnel Resources
Motivating, developing, and directing people as they work, identifying the best people for the job.
Time Management
Managing one's own time and the time of others.
Judgment and Decision Making
Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Top 10 Relevant Abilities Relevant Importance Levels
Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
Speech Recognition
The ability to identify and understand the speech of another person.
Speech Clarity
The ability to speak clearly so others can understand you.
Problem Sensitivity
The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
Deductive Reasoning
The ability to apply general rules to specific problems to produce answers that make sense.
Information Ordering
The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
Category Flexibility
The ability to generate or use different sets of rules for combining or grouping things in different ways.
Mathematical Reasoning
The ability to choose the right mathematical methods or formulas to solve a problem.
Near Vision
The ability to see details at close range (within a few feet of the observer).

  • Performing for or Working Directly with the Public
    -- Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
  • Getting Information
    -- Observing, receiving, and otherwise obtaining information from all relevant sources.
  • Organizing, Planning, and Prioritizing Work
    -- Developing specific goals and plans to prioritize, organize, and accomplish your work.
  • Communicating with Supervisors, Peers, or Subordinates
    -- Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
  • Resolving Conflicts and Negotiating with Others
    -- Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
Other Activities

  • Access media advertising services
  • Advise clients and customers on technical matters
  • Advise department managers in personnel matters
  • Advise retail dealers in use of sales promotion techniques
  • Analyze sales activities or trends
  • Answer questions from customers or the public
  • Answer questions from employees or colleagues
  • Arrange delivery schedules
  • Assemble advertising and merchandise displays
  • Assign work to staff or employees
  • Assist workers to resolve work problems
  • Balance cash register
  • Check identification to ensure minimum age requirement is met
  • Conduct informational presentations
  • Conduct meetings with clients and customers
  • Conduct reviews of progress, production, or sales
  • Conduct sales presentations
  • Confer with customer representatives
  • Confer with departmental heads to coordinate activities
  • Confer with instructors or trainers
  • Confer with sales or purchasing personnel
  • Create floral arrangements
  • Define project scope
  • Design business plans
  • Design merchandise or product displays
  • Develop advertising or marketing policies, procedures, or standards
  • Develop advertising strategies
  • Develop business, financial, or operational policies, procedures, or standards
  • Develop operational budgets
  • Develop purchasing policies or procedures
  • Develop sales presentations
  • Develop staff policies
  • Dictate correspondence to be recorded
  • Discharge workers using employee dismissal guidelines
  • Distribute informational bulletins
  • Distribute sales proceeds or commissions
  • Encourage communication with employees, departments, and customers
  • Endorse safety and training programs
  • Establish employee performance standards
  • Establish project requirements
  • Establish staffing guidelines and procedures
  • Estimate delivery dates
  • Estimate product demand
  • Evaluate advertising promotions
  • Evaluate contract personnel performance
  • Evaluate employee performance
  • Evaluate information from employment interviews
  • Evaluate office operations
  • Evaluate product quality for sales activities
  • Execute sales contracts
  • Explain rules, policies, laws or regulations
  • Greet customers, guests, visitors, or passengers
  • Hire workers to fill employment needs
  • Identify software needed for specific project or task
  • Implement company or staff policies
  • Inspect work products to verify conformance to quality, specifications, damage, or codes
  • Inventory stock to ensure adequate supplies
  • Investigate customer complaints
  • Maintain customer and account records
  • Maintain employee records
  • Maintain production or work records
  • Manage inventories or supplies
  • Manage material resources
  • Manage project life cycle
  • Manage promotional, sales, or marketing plans
  • Monitor currency, coin, or checks in cash drawer
  • Monitor operations to verify conformance to standards
  • Monitor project risk mitigation plan
  • Monitor project scope guidelines
  • Monitor worker performance
  • Motivate employee behavior and performance
  • Offer purchase, repair, or modification recommendations of furnishings or equipment
  • Order supplies, materials, or equipment
  • Oversee sales programs
  • Oversee work progress to verify safety or conformance to standards
  • Plan surveys of specified group or area
  • Plan work schedules
  • Prepare business, operational, or managerial reports
  • Prepare rental or lease agreements
  • Prepare technical or scientific reports
  • Price merchandise ready for sale
  • Process customer transactions using computer or cash register
  • Promote organizational personnel
  • Provide customer service
  • Publicize job openings
  • Purchase furnishings, artworks, or accessories
  • Purchase office equipment or furniture
  • Purchase supplies, materials, or equipment
  • Purchase/Rent costumes or accessories
  • Receive incoming shipments
  • Receive payments from others
  • Recommend customer payment plan
  • Recommend improvements to work methods or procedures
  • Recommend personnel actions such as promotions, transfers, and dismissals
  • Recruit candidates for employment
  • Relay information to supervisor or officials
  • Rent items to customer
  • Requisition stock, materials, supplies or equipment
  • Resolve customer or public complaints
  • Respond to employee or worker concerns
  • Review customer records
  • Schedule employee work hours
  • Select products or merchandise for display
  • Sell products
  • Set goals for workers or staff
  • Supervise subordinate personnel or contractors
  • Terminate employment of employees or contractors
  • Terminate relationship with clients or vendors
  • Track financial transactions such as deposits, payments, funding, or fees
  • Track sales activity or trends
  • Train others in work-related knowledge or skills
  • Train others in work-related procedures or techniques
  • Train workers in use of equipment or computers
  • Write advertising copy
  • Write project charter

  • Independence
    - Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
  • Relationships
    - Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.


Adjustable widemouth pliers: Adjustable widemouth pliers; Hammer pliers;

Adjustable wrenches: Adjustable wrenches;

Bar code reader equipment: Barcode scanners;

Cash registers: Cash registers;

Desktop computers: Desktop computers;

Electronic funds transfer point of sale equipment: Money order terminals;

Ladders: Ladders;

Laser fax machine: Laser facsimile machines;

Laser printers: Laser printers;

Magnetic stripe readers and encoders: Credit card processing machines; PC magnetic card readers; Magnetic card readers;

Personal computers: Personal computers;

Personal digital assistant PDAs or organizers: Personal digital assistants PDA;

Point of sale payment terminal: Telecheck processing terminals;

Point of sale POS terminal: Point of sale POS computer terminals;

Screwdrivers: Screwdrivers;

Security cameras: Security cameras; Security monitors;

Security tags: Sensormatic systems;

Video cassette players or recorders: Video cassette recorders VCR;


Accounting software: Sage 50 Accounting;

Calendar and scheduling software: Scheduling software; Qualitech Solutions Dynamic Scheduling; TimeTrak Systems SchedTrak;

Data base user interface and query software: Database software; Gift registry software;

Electronic mail software: IBM Notes; Microsoft Outlook;

Enterprise resource planning ERP software: Kronos Enterprise Workforce Management; SAP software; Oracle Hyperion software;

Human resources software: Time card software; Exact Software;

Internet browser software: Internet browser software;

Inventory management software: Inventory management software;

Office suite software: Microsoft Office software;

Point of sale POS software: Millennium Software Atrex; Plexis Software Plexis POS; Point of sale POS bookstore software; Point of sale POS parts and services software; Point of sale POS software; Semicron Systems software; Sixth Sense software; Softpedia ShopInvo; SureSELL software; System 3 POS software; The General Store software; The Retail Solution software; SBS Keystroke; RiscStation POSSum; True North Computer Retail Plus; VeriFone PC Charge Pro; Vigilant software; Visual Retail Plus software; Intuit QuickBooks Point of Sale; LOB RetailPoint; Logisoft Positive Pos System; ManageMore Cellular Manager; Master Merchant Systems Music Store; MicroBiz software; ICVERIFY software; Infocorp Computer Solutions $mart System; Infocorp Softwear/POS; Datasym SYMFINITE; EZ software; ASI Complete software; American Precision Instruments Regit; Attitude POS itive AccuPOS Retail; Bibase 4POS Retail; CAP Automation SellWise; ComCash software; CompuTant CounterPoint; CyberMatrix POS; DacEASY software;

Presentation software: Microsoft PowerPoint;

Project management software: Microsoft Project; Oracle Primavera Enterprise Project Portfolio Management software;

Spreadsheet software: Microsoft Excel;

Time accounting software: Lathem Time PayClock EZ; Kronos Workforce Timekeeper; Hagel Unitime Systems; Payroll software; TimeTrak Systems ClocTrack;

Word processing software: Microsoft Word;

Related O*NET occupational titles for First-Line Supervisors of Retail Sales Workers include:
  • 35-3011.00 Bartenders
  • 43-5032.00 Dispatchers, Except Police, Fire, and Ambulance
  • 35-1012.00 First-Line Supervisors of Food Preparation and Serving Workers
  • 53-1021.00 First-Line Supervisors of Helpers, Laborers, and Material Movers, Hand
  • 37-1011.00 First-Line Supervisors of Housekeeping and Janitorial Workers
  • 11-9071.00 Gaming Managers
  • 39-1011.00 Gaming Supervisors
  • 43-4081.00 Hotel, Motel, and Resort Desk Clerks
  • 41-2031.00 Retail Salespersons
  • 13-1022.00 Wholesale and Retail Buyers, Except Farm Products

No sources of additional information found.

Contact Texas Workforce Commission
Labor Market and Career Information  |  101 E. 15th Street, Annex Room 0252  |  Austin, Texas 78778
Official Website  |  1-800-822-PLAN (7526)  |  512.936.3200

** The information in this report may be derived from many sources like O*NET, BLS (Bureau of Labor Statistics), OOH (Occupational Outlook Handbook), and Career One Stop.