Occupation Summary


O*NET 41-9041.00


Solicit donations or orders for goods or services over the telephone.

Annual Wages:
Employment Rate:
Employment is expected to increase by 6.22%.
Education Level:
High School Diploma (or GED or High School Equivalence Certificate). According to O*Net, the majority of people employed in this occupation have this level of education.
Business and Industry

  1. Deliver prepared sales talks, reading from scripts that describe products or services, to persuade potential customers to purchase a product or service or to make a donation.
  2. Contact businesses or private individuals by telephone to solicit sales for goods or services, or to request donations for charitable causes.
  3. Explain products or services and prices, and answer questions from customers.
  4. Obtain customer information such as name, address, and payment method, and enter orders into computers.
  5. Record names, addresses, purchases, and reactions of prospects contacted.
  6. Adjust sales scripts to better target the needs and interests of specific individuals.
  7. Obtain names and telephone numbers of potential customers from sources such as telephone directories, magazine reply cards, and lists purchased from other organizations.
  8. Answer telephone calls from potential customers who have been solicited through advertisements.
  9. Telephone or write letters to respond to correspondence from customers or to follow up initial sales contacts.
  10. Maintain records of contacts, accounts, and orders.
  11. Schedule appointments for sales representatives to meet with prospective customers or for customers to attend sales presentations.
  12. Conduct client or market surveys to obtain information about potential customers.

Keyboard Shortcut Action
Space Pause/Play video playback
Enter Pause/Play video playback
M Mute/Unmute video volume
Up and Down arrows Increase and decrease volume by 10%
Right and Left arrows Seek forward or backward by 5 seconds
0-9 Fast to x% of the video
F Enter or exit fullscreen
Note: To exit fullscreen in Flash press the Esc key.

National Industry Employment Patterns

Industry % of Telemarketers employed Annual Growth Rate
Management and technical consulting services 4.2 0.00

Labor Market Information

2018 Statewide average hourly wage $14.13
2018 National average hourly wage $13.72
2016 National employment 216,600
2016 Texas employment 19,802
Texas projected employment by 2026 21,034
Texas projected annual employment and Turnover openings through 2026 3,265

* Due to confidentiality rules, not all regions may have the data displayed. The sum of all the regions may not be equal to the state total.

Top 10 Relevant Knowledge Areas Relevant Importance Levels
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Computers and Electronics
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Education and Training
Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.

Top 10 Relevant Skill Areas Relevant Importance Levels
Talking to others to convey information effectively.
Persuading others to change their minds or behavior.
Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Social Perceptiveness
Being aware of others' reactions and understanding why they react as they do.
Service Orientation
Actively looking for ways to help people.
Reading Comprehension
Understanding written sentences and paragraphs in work related documents.
Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Bringing others together and trying to reconcile differences.
Adjusting actions in relation to others' actions.
Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Top 10 Relevant Abilities Relevant Importance Levels
Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
Speech Clarity
The ability to speak clearly so others can understand you.
Speech Recognition
The ability to identify and understand the speech of another person.
Written Comprehension
The ability to read and understand information and ideas presented in writing.
Selective Attention
The ability to concentrate on a task over a period of time without being distracted.
Written Expression
The ability to communicate information and ideas in writing so others will understand.
Near Vision
The ability to see details at close range (within a few feet of the observer).
Problem Sensitivity
The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
Deductive Reasoning
The ability to apply general rules to specific problems to produce answers that make sense.

  • Selling or Influencing Others
    -- Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
  • Interacting With Computers
    -- Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
  • Communicating with Persons Outside Organization
    -- Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
  • Getting Information
    -- Observing, receiving, and otherwise obtaining information from all relevant sources.
  • Establishing and Maintaining Interpersonal Relationships
    -- Developing constructive and cooperative working relationships with others, and maintaining them over time.
Other Activities

  • Advertise products
  • Advise clients and customers on technical matters
  • Answer calls using multi-line telephone systems
  • Arrange buying party
  • Arrange delivery schedules
  • Arrange teleconference calls
  • Calculate rates for organization's products or services
  • Collect deposits, payments, funding, or fees
  • Conduct informational presentations
  • Conduct interviews to gather information
  • Conduct sales presentations
  • Confer with customer representatives
  • Confer with instructors or trainers
  • Confer with sales or purchasing personnel
  • Consult with customers concerning needs
  • Demonstrate goods or services to customers
  • Design informational presentations
  • Design merchandise or product displays
  • Develop sales or marketing strategies
  • Develop sales presentations
  • Drive automobile, van, or light truck
  • Evaluate customer opportunities
  • Evaluate importance of incoming telephone calls
  • Execute sales contracts
  • Explain products to customers or customer representatives
  • Identify best product for customer's needs
  • Maintain business or financial records, reports, or files
  • Maintain customer and account records
  • Maintain telephone logs
  • Manage inventories or supplies
  • Negotiate payment arrangements with customers
  • Negotiate sales contracts
  • Obtain information from clients, customers, or patients
  • Operate calculating devices
  • Operate computers to enter, calculate, access, and retrieve data
  • Order supplies, materials, or equipment
  • Oversee sales programs
  • Perform clerical duties such as typing, accepting orders, or sorting mail
  • Perform sales calls to solicit new business
  • Prepare list of prospective customers
  • Price merchandise ready for sale
  • Process orders for merchandise, supplies, or services
  • Provide customer service
  • Purchase supplies, materials, or equipment
  • Sell entertainment or tour packages
  • Sell insurance policies
  • Sell products
  • Sell securities services
  • Sell services
  • Solicit orders from established or new customers
  • Take customer orders
  • Track financial transactions such as deposits, payments, funding, or fees

  • Relationships
    - Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
  • Support
    - Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.


Autodialers: Predictive dialers; Autodialing equipment;

Conversation recording units: Call recording systems;

Personal computers: Personal computers;

Phone headsets: Telephone headsets; Wireless telephone headsets;

Special purpose telephones: Multiline telephone systems;


Access software: Remote access call center software;

Customer relationship management CRM software: Database Systems Corp Telemation;

Electronic mail software: Microsoft Outlook;

Helpdesk or call center software: Softphone software; Acarda Sales Technologies Acarda Outbound; Automatic call distribution software;

Interactive voice response software: Interactive voice response software;

Spreadsheet software: Microsoft Excel;

Word processing software: Microsoft Word;

Related O*NET occupational titles for Telemarketers include:
  • 43-3011.00 Bill and Account Collectors
  • 43-4051.00 Customer Service Representatives
  • 41-9011.00 Demonstrators and Product Promoters
  • 43-9041.01 Insurance Claims Clerks
  • 43-4031.03 License Clerks
  • 39-3093.00 Locker Room, Coatroom, and Dressing Room Attendants
  • 43-5081.04 Order Fillers, Wholesale and Retail Sales
  • 43-4171.00 Receptionists and Information Clerks
  • 43-2011.00 Switchboard Operators, Including Answering Service
  • 43-2021.00 Telephone Operators

No sources of additional information found.

Contact Texas Workforce Commission
Labor Market and Career Information  |  101 E. 15th Street, Annex Room 0252  |  Austin, Texas 78778
Official Website  |  1-800-822-PLAN (7526)  |  512.936.3200

** The information in this report may be derived from many sources like O*NET, BLS (Bureau of Labor Statistics), OOH (Occupational Outlook Handbook), and Career One Stop.