Occupation Summary

General and Operations Managers

O*NET 11-1021.00


Plan, direct, or coordinate the operations of public or private sector organizations, overseeing multiple departments or locations. Duties and responsibilities include formulating policies, managing daily operations, and planning the use of materials and human resources, but are too diverse and general in nature to be classified in any one functional area of management or administration, such as personnel, purchasing, or administrative services. Usually manage through subordinate supervisors. Excludes First-Line Supervisors.

Annual Wages:
Employment Rate:
Employment is expected to increase by 23.30%.
Education Level:
Bachelor's Degree. According to O*Net, the majority of people employed in this occupation have this level of education.
Business and Industry

  1. Direct and coordinate activities of businesses or departments concerned with the production, pricing, sales, or distribution of products.
  2. Perform sales floor work, such as greeting or assisting customers, stocking shelves, or taking inventory.
  3. Develop or implement product-marketing strategies, including advertising campaigns or sales promotions.
  4. Direct non-merchandising departments of businesses, such as advertising or purchasing.
  5. Recommend locations for new facilities, or oversee the remodeling or renovating of current facilities.
  6. Plan store layouts or design displays.
  7. Implement or oversee environmental management or sustainability programs addressing issues such as recycling, conservation, or waste management.
  8. Review financial statements, sales or activity reports, or other performance data to measure productivity or goal achievement or to identify areas needing cost reduction or program improvement.
  9. Direct administrative activities directly related to making products or providing services.
  10. Prepare staff work schedules and assign specific duties.
  11. Monitor suppliers to ensure that they efficiently and effectively provide needed goods or services within budgetary limits.
  12. Direct or coordinate financial or budget activities to fund operations, maximize investments, or increase efficiency.
  13. Establish or implement departmental policies, goals, objectives, or procedures in conjunction with board members, organization officials, or staff members.
  14. Perform personnel functions, such as selection, training, or evaluation.
  15. Plan or direct activities, such as sales promotions, that require coordination with other department managers.
  16. Set prices or credit terms for goods or services, based on forecasts of customer demand.
  17. Manage the movement of goods into and out of production facilities to ensure efficiency, effectiveness, or sustainability of operations.

National Industry Employment Patterns

Industry % of General and Operations Managers employed Annual Growth Rate
Management, scientific, and technical consulting services 3.4 2.05
Restaurants and other eating places 2.9 2.31
Computer systems design and related services 2.6 1.88
Building equipment contractors 2.2 0.29

Labor Market Information

2022 Statewide average hourly wage $52.96
2022 National average hourly wage $59.07
2020 National employment 2,411,900
2020 Texas employment 221,664
Texas projected employment by 2030 273,305
Texas projected annual employment and Turnover openings through 2030 25,450

* Due to confidentiality rules, not all regions may have the data displayed. The sum of all the regions may not be equal to the state total.

Top 10 Relevant Knowledge Areas Relevant Importance Levels
Administration and Management
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Personnel and Human Resources
Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
Economics and Accounting
Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Production and Processing
Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
Computers and Electronics
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Top 10 Relevant Skill Areas Relevant Importance Levels
Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Talking to others to convey information effectively.
Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Social Perceptiveness
Being aware of others' reactions and understanding why they react as they do.
Adjusting actions in relation to others' actions.
Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Reading Comprehension
Understanding written sentences and paragraphs in work-related documents.
Time Management
Managing one's own time and the time of others.
Bringing others together and trying to reconcile differences.
Active Learning
Understanding the implications of new information for both current and future problem-solving and decision-making.

Top 10 Relevant Abilities Relevant Importance Levels
Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
Written Comprehension
The ability to read and understand information and ideas presented in writing.
Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
Written Expression
The ability to communicate information and ideas in writing so others will understand.
Problem Sensitivity
The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
Speech Clarity
The ability to speak clearly so others can understand you.
Speech Recognition
The ability to identify and understand the speech of another person.
Deductive Reasoning
The ability to apply general rules to specific problems to produce answers that make sense.
Information Ordering
The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
Near Vision
The ability to see details at close range (within a few feet of the observer).

  • Making Decisions and Solving Problems
    -- Analyzing information and evaluating results to choose the best solution and solve problems.
  • Communicating with Supervisors, Peers, or Subordinates
    -- Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
  • Getting Information
    -- Observing, receiving, and otherwise obtaining information from all relevant sources.
  • Coordinating the Work and Activities of Others
    -- Getting members of a group to work together to accomplish tasks.
  • Working with Computers
    -- Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Other Activities

  • Relationships
    - Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
  • Working Conditions
    - Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.


Desktop calculator: 10-key calculators;

Desktop computers: Desktop computers;

Digital cameras: Digital cameras;

Hand trucks or accessories: Handtrucks;

High vacuum equipment: Vacuum test chambers;

Magnetic stripe readers and encoders: Magnetic card readers; Credit card processing machines;

Mobile phones: Cell phones;

Notebook computers: Laptop computers;

Personal computers: Personal computers;

Personal digital assistant PDAs or organizers: Personal digital assistants PDA;

Photocopiers: Photocopying equipment;

Point of sale POS terminal: Point of sale POS systems;

Scanners: Computer scanners;

Security cameras: Surveillance cameras;

Spectrometers: Spectrometers;

Surface testers: Profilometers;

Temperature and humidity walk in environmental chamber: Humidity test chambers;


Access software: Citrix cloud computing software;

Accounting software: Fund accounting software; Intuit QuickBooks; Sage 50 Accounting; Tax software;

Analytical or scientific software: The MathWorks MATLAB; SAS; StataCorp Stata; Minitab; IBM SPSS Statistics;

Backup or archival software: Veritas NetBackup;

Business intelligence and data analysis software: Qlik Tech QlikView; Oracle Business Intelligence Enterprise Edition; MicroStrategy; IBM Cognos Impromptu; Tableau;

Calendar and scheduling software: Calendar and scheduling software;

Cloud-based data access and sharing software: Google Drive; Dropbox; Microsoft SharePoint; Slack;

Cloud-based management software: Splunk Enterprise;

Communications server software: IBM Domino;

Computer aided design CAD software: Autodesk AutoCAD;

Computer aided manufacturing CAM software: Computer aided manufacturing CAM software; CNC Mastercam; Siemens NX;

Configuration management software: Puppet;

Content workflow software: Atlassian JIRA;

Customer relationship management CRM software: Avidian Technologies Prophet; Blackbaud The Raiser's Edge; AMG Teleran SalesInSync; Act!; ActionWare; HEAT Software GoldMine; Maximizer Software Maximizer Enterprise; Salesforce software; Salesforce.com Salesforce CRM; Software on Sailboats Desktop Sales Manager; Vanguard Software Vanguard Sales Manager; Sugar CRM; NetSuite NetCRM; Oracle Eloqua; vtiger CRM;

Data base management system software: Teradata Database; Apache Hadoop;

Data base reporting software: SAP Crystal Reports;

Data base user interface and query software: Savant MobileRanger; Yardi software; Structured query language SQL; Oracle Database; Microsoft SQL Server; Airtable; Amazon Web Services AWS software; Blackboard software; Database software; FileMaker Pro; Microsoft Access;

Data mining software: Google Analytics; Datawatch Monarch;

Desktop communications software: Eko;

Desktop publishing software: Microsoft Publisher;

Development environment software: Microsoft Visual Basic; Microsoft Visual Basic for Applications VBA;

Document management software: Adobe Systems Adobe Acrobat;

Electronic mail software: IBM Notes; Microsoft Outlook; Microsoft Exchange; Mozilla Thunderbird;

Enterprise application integration software: IBM InfoSphere DataStage; Extensible markup language XML;

Enterprise resource planning ERP software: Deacom ERP; Microsoft Dynamics; Microsoft Dynamics GP; NetSuite ERP; Oracle Fusion Applications; Oracle Hyperion; Oracle JD Edwards EnterpriseOne; Oracle PeopleSoft; Oracle PeopleSoft Financials; SAP software; SAP Business Objects;

Enterprise system management software: IBM Power Systems software;

Facilities management software: InnQuest Software roomMaster;

Financial analysis software: Delphi Technology; Sage MAS 500; Oracle E-Business Suite Financials;

Geographic information system: Geographic information system GIS software;

Graphics or photo imaging software: Adobe Systems Adobe Creative Cloud software; Adobe Systems Adobe Photoshop;

Human resources software: ADP Workforce Now; Human resource management software HRMS; Human resources software; Oracle Taleo; Personnel scheduling software;

Industrial control software: Supervisory control and data acquisition SCADA software;

Information retrieval or search software: LexisNexis;

Instant messaging software: GroupMe;

Internet browser software: SeaMonkey; Microsoft Internet Explorer; Mozilla Firefox;

Inventory management software: Inventory management software;

Materials requirements planning logistics and supply chain software: LSA Visual Easy Lean;

Medical software: Dynamic Energy Systems MedAct; Medical condition coding software;

Metadata management software: CA Erwin Data Modeler;

Network monitoring software: Nagios;

Object or component oriented development software: R;

Object oriented data base management software: PostgreSQL;

Office suite software: Microsoft Office software;

Operating system software: Microsoft Windows; Oracle Solaris; Shell script; Apple macOS; Job control language JCL;

Point of sale POS software: Point of sale POS software;

Presentation software: Microsoft PowerPoint; Google Slides; Apple Keynote;

Process mapping and design software: Microsoft Visio;

Project management software: Microsoft Project; Oracle Primavera Enterprise Project Portfolio Management; Realization Streamliner; Atlassian Confluence;

Sales and marketing software: Google Ads; HubSpot software; Marketo Marketing Automation;

Spreadsheet software: Microsoft Excel;

Time accounting software: Kronos Workforce Payroll; Kronos Workforce Timekeeper; Payroll software;

Transaction security and virus protection software: NortonLifeLock cybersecurity software; McAfee;

Transaction server software: Customer information control system CICS;

Video creation and editing software: Flipgrid; Apple Final Cut Pro; Screencastify; YouTube;

Web page creation and editing software: Social media sites; Microsoft FrontPage; Facebook; LinkedIn;

Word processing software: Google Docs; Evernote; Microsoft OneNote; Microsoft Word;

Related O*NET occupational titles for General and Operations Managers include:
  • 11-3012.00 Administrative Services Managers
  • 11-1011.00 Chief Executives
  • 11-9021.00 Construction Managers
  • 11-3013.00 Facilities Managers
  • 41-1012.00 First-Line Supervisors of Non-Retail Sales Workers
  • 11-3051.00 Industrial Production Managers
  • 15-1299.09 Information Technology Project Managers
  • 13-1082.00 Project Management Specialists
  • 11-2022.00 Sales Managers
  • 11-3071.00 Transportation, Storage, and Distribution Managers

Sources of Additional Information
  • For more information about top executives, including educational programs, visit: American Management Association
  • National Management Association
  • For more information about executive financial management careers, visit: Financial Executives International
  • Financial Management Association International
  • CareerOneStop

  • For career videos on top executives, visit: Chief Executives
  • Chief Executives
  • Chief Sustainability Officers
  • General and Operations Managers

  • Contact Texas Workforce Commission
    Labor Market and Career Information  |  101 E. 15th Street, Annex Room 0252  |  Austin, Texas 78778
    Official Website  |  1-800-822-PLAN (7526)  |  512.936.3200

    ** The information in this report may be derived from many sources like O*NET, BLS (Bureau of Labor Statistics), OOH (Occupational Outlook Handbook), and Career One Stop.