Occupation Summary

Advertising and Promotions Managers

O*NET 11-2011.00

Description:

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Annual Wages:
$114,703.00
Employment Rate:
Employment is expected to increase by 8.28%.
Education Level:
Bachelor's Degree. According to O*Net, the majority of people employed in this occupation have this level of education.
Endorsement:
Business and Industry

  1. Prepare budgets and submit estimates for program costs as part of campaign plan development.
  2. Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  3. Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  4. Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  5. Prepare and negotiate advertising and sales contracts.
  6. Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
  7. Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  8. Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
  9. Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
  10. Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
  11. Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
  12. Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
  13. Plan and execute advertising policies and strategies for organizations.
  14. Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
  15. Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
  16. Train and direct workers engaged in developing and producing advertisements.
  17. Coordinate with the media to disseminate advertising.
  18. Contact organizations to explain services and facilities offered.
  19. Direct and coordinate product research and development.
  20. Represent company at trade association meetings to promote products.
  21. Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
  22. Analyze marketing or sales trends to forecast future conditions.
  23. Analyze the effectiveness of marketing tactics or channels.
  24. Attend or participate in conferences, community events, and promotional events related to products or technologies.
  25. Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
  26. Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
  27. Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
  28. Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
  29. Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
  30. Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.


National Industry Employment Patterns


Industry % of Advertising and Promotions Managers employed Annual Growth Rate
Advertising, public relations, and related services 28.5 1.08
Management, scientific, and technical consulting services 2.9 1.06


Labor Market Information


2023 Statewide average hourly wage $55.15
2023 National average hourly wage $73.38
2022 National employment 30,900
2022 Texas employment 4,904
Texas projected employment by 2032 5,310
Texas projected annual employment and Turnover openings through 2032 487




TEXAS COUNTY MAP BY WORKFORCE DEVELOPMENT AREA
* Due to confidentiality rules, not all regions may have the data displayed. The sum of all the regions may not be equal to the state total.


Top 10 Relevant Knowledge Areas Relevant Importance Levels
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
93.60%
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
88.20%
Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
87.00%
Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
83.20%
Administration and Management
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
82.40%
Computers and Electronics
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
66.20%
Administrative
Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
65.00%
Mathematics
Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
63.20%
Economics and Accounting
Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
60.80%
Education and Training
Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
58.80%


Top 10 Relevant Skill Areas Relevant Importance Levels
Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
82.40%
Speaking
Talking to others to convey information effectively.
80.00%
Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
80.00%
Social Perceptiveness
Being aware of others' reactions and understanding why they react as they do.
80.00%
Reading Comprehension
Understanding written sentences and paragraphs in work-related documents.
75.00%
Writing
Communicating effectively in writing as appropriate for the needs of the audience.
75.00%
Judgment and Decision Making
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
75.00%
Time Management
Managing one's own time and the time of others.
70.00%
Coordination
Adjusting actions in relation to others' actions.
70.00%
Complex Problem Solving
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
70.00%


Top 10 Relevant Abilities Relevant Importance Levels
Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
85.00%
Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
80.00%
Written Comprehension
The ability to read and understand information and ideas presented in writing.
80.00%
Speech Clarity
The ability to speak clearly so others can understand you.
80.00%
Speech Recognition
The ability to identify and understand the speech of another person.
77.60%
Deductive Reasoning
The ability to apply general rules to specific problems to produce answers that make sense.
77.60%
Written Expression
The ability to communicate information and ideas in writing so others will understand.
77.60%
Fluency of Ideas
The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
75.00%
Originality
The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
75.00%
Near Vision
The ability to see details at close range (within a few feet of the observer).
75.00%


  • Working with Computers
    -- Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
  • Communicating with People Outside the Organization
    -- Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
  • Getting Information
    -- Observing, receiving, and otherwise obtaining information from all relevant sources.
  • Communicating with Supervisors, Peers, or Subordinates
    -- Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
  • Organizing, Planning, and Prioritizing Work
    -- Developing specific goals and plans to prioritize, organize, and accomplish your work.
Other Activities


  • Achievement
    - Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
  • Working Conditions
    - Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.



Tools

Desktop computers: Desktop computers;

Laser fax machine: Laser facsimile machines;

Notebook computers: Notebook computers; Laptop computers;

Personal computers: Personal computers;

Personal digital assistant PDAs or organizers: Personal digital assistants PDA;

Photocopiers: Photocopying equipment;

Portable data input terminals: Handheld computers;

Scanners: Computer data input scanners; Scanners;

Special purpose telephones: Multi-line telephone systems;

Tablet computers: Tablet computers;


Technology

Analytical or scientific software: Business analysis software; Data visualization software; Google Analytics; Relex Weibull; WebTrends Analytics;

Business intelligence and data analysis software: Tableau; Google DoubleClick; Actuate BIRT;

Calendar and scheduling software: Scheduling software;

Cloud-based data access and sharing software: Microsoft SharePoint;

Customer relationship management CRM software: MarketSharp; Salesforce software; Oracle Eloqua; Constant Contact; Customer relationship management CRM software;

Data base management system software: Microsoft SQL Server;

Data base reporting software: AdRelevance;

Data base user interface and query software: Database software; Microsoft Dynamics Marketing; Microsoft Access; PaloAlto Advertising Plan Pro; Structure query language SQL;

Desktop publishing software: Quark enterprise publishing software; Microsoft Publisher; Adobe InDesign; Adobe PageMaker;

Document management software: Adobe Acrobat; Adobe Acrobat Reader; Data warehousing software;

Electronic mail software: Email software; IBM Lotus Notes; MailChimp; Microsoft Outlook;

Enterprise application integration software: Extensible markup language XML; Hootsuite;

Enterprise resource planning ERP software: Brainworks; Microsoft Dynamics; SAP software;

Graphics or photo imaging software: Adobe Illustrator; Adobe Creative Cloud software; Adobe Photoshop;

Information retrieval or search software: Pinterest;

Instant messaging software: Twitter;

Internet browser software: Web browser software;

Inventory management software: Inventory tracking software;

Office suite software: Microsoft Office software;

Operating system software: Microsoft Windows;

Presentation software: Microsoft PowerPoint;

Project management software: Microsoft Project; Experience in Software Webplanner;

Sales and marketing software: HubSpot software; Google Ads; Marketo Marketing Automation; Webtrends software;

Spreadsheet software: Microsoft Excel;

Video creation and editing software: YouTube; Vimeo; Adobe Premiere Pro; Adobe After Effects; Apple Final Cut Pro; Apple iMovie; Avid Media Composer;

Web page creation and editing software: Adobe Dreamweaver; Adobe Experience Manager (AEM); Facebook; Instagram; WordPress; Social media software; LinkedIn;

Web platform development software: JavaScript; Hypertext markup language HTML; Drupal;

Word processing software: Microsoft Word;


Related O*NET occupational titles for Advertising and Promotions Managers include:
  • 41-3011.00 Advertising Sales Agents
  • 13-1131.00 Fundraisers
  • 11-2033.00 Fundraising Managers
  • 13-1161.00 Market Research Analysts and Marketing Specialists
  • 11-2021.00 Marketing Managers
  • 13-1199.06 Online Merchants
  • 11-2032.00 Public Relations Managers
  • 27-3031.00 Public Relations Specialists
  • 11-2022.00 Sales Managers
  • 13-1161.01 Search Marketing Strategists


Sources of Additional Information
  • For more information about advertising managers, visit: American Association of Advertising Agencies (4 A's)
  • For more information about marketing managers and certification, visit: American Marketing Association (AMA)
  • Advertising and Promotions Managers
  • Marketing Managers

  • Contact Texas Workforce Commission
    Labor Market and Career Information  |  101 E. 15th Street, Annex Room 0252  |  Austin, Texas 78778
    Official Website  |  1-800-822-PLAN (7526)  |  512.936.3200

    ** The information in this report may be derived from many sources like O*NET, BLS (Bureau of Labor Statistics), OOH (Occupational Outlook Handbook), and Career One Stop.