Occupation Summary

Sales Managers

O*NET 11-2022.00

Description:

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Annual Wages:
$148,531.00
Employment Rate:
Employment is expected to increase by %.
Education Level:
Bachelor's Degree. According to O*Net, the majority of people employed in this occupation have this level of education.
Endorsement:
Business and Industry

  1. Resolve customer complaints regarding sales and service.
  2. Monitor customer preferences to determine focus of sales efforts.
  3. Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate, or other subjects of sale.
  4. Determine price schedules and discount rates.
  5. Review operational records and reports to project sales and determine profitability.
  6. Direct, coordinate, and review sales and service accounting and record-keeping, as well as receiving and shipping.
  7. Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications.
  8. Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business.
  9. Prepare budgets and approve budget expenditures.
  10. Represent company at trade association meetings to promote products.
  11. Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
  12. Visit franchised dealers to stimulate interest in establishment or expansion of leasing programs.
  13. Confer with potential customers regarding equipment needs, and advise customers on types of equipment to purchase.
  14. Oversee regional and local sales managers and their staffs.
  15. Direct clerical staff to keep records of export correspondence, bid requests, and credit collections, and to maintain current information on tariffs, licenses, and restrictions.
  16. Direct foreign sales and service outlets of an organization.
  17. Assess marketing potential of new and existing store locations, considering statistics and expenditures.

Watch a video about Sales Managers

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National Industry Employment Patterns


Industry % of Sales Managers employed Annual Growth Rate
Computer systems design and related services 6 1.30
Automobile dealers 5.2 -0.91
Professional and commercial equipment and supplies merchant wholesalers 3.1 0.17
Management, scientific, and technical consulting services 3.1 1.09
Insurance carriers 2.6 0.55
Software publishers 2.5 1.18
Agencies, brokerages, and other insurance related activities 2.5 1.18
Machinery, equipment, and supplies merchant wholesalers 2.1 -0.26


Labor Market Information


2024 Statewide average hourly wage $71.41
2024 National average hourly wage $77.37




TEXAS COUNTY MAP BY WORKFORCE DEVELOPMENT AREA
Region Employment Projected Employment 2032 Projected
Annual Openings 2032
Annual
Growth Rate
Average Income
Texas (all regions) Unavailable Unavailable Unavailable Unavailable Unavailable
* Due to confidentiality rules, not all regions may have the data displayed. The sum of all the regions may not be equal to the state total.


Top 10 Relevant Knowledge Areas Relevant Importance Levels
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
94.00%
Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
89.60%
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
86.40%
Administration and Management
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
80.00%
Education and Training
Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
67.00%
Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
63.40%
Computers and Electronics
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
63.40%
Mathematics
Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
61.80%
Personnel and Human Resources
Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
60.80%
Administrative
Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
58.20%


Top 10 Relevant Skill Areas Relevant Importance Levels
Persuasion
Persuading others to change their minds or behavior.
82.40%
Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
80.00%
Speaking
Talking to others to convey information effectively.
80.00%
Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
77.60%
Reading Comprehension
Understanding written sentences and paragraphs in work-related documents.
77.60%
Negotiation
Bringing others together and trying to reconcile differences.
77.60%
Social Perceptiveness
Being aware of others' reactions and understanding why they react as they do.
77.60%
Coordination
Adjusting actions in relation to others' actions.
77.60%
Service Orientation
Actively looking for ways to help people.
77.60%
Complex Problem Solving
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
75.00%


Top 10 Relevant Abilities Relevant Importance Levels
Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
80.00%
Written Comprehension
The ability to read and understand information and ideas presented in writing.
80.00%
Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
80.00%
Written Expression
The ability to communicate information and ideas in writing so others will understand.
77.60%
Deductive Reasoning
The ability to apply general rules to specific problems to produce answers that make sense.
77.60%
Speech Recognition
The ability to identify and understand the speech of another person.
77.60%
Speech Clarity
The ability to speak clearly so others can understand you.
77.60%
Inductive Reasoning
The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
75.00%
Fluency of Ideas
The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
75.00%
Problem Sensitivity
The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
75.00%


  • Selling or Influencing Others
    -- Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
  • Thinking Creatively
    -- Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
  • Establishing and Maintaining Interpersonal Relationships
    -- Developing constructive and cooperative working relationships with others, and maintaining them over time.
  • Communicating with Supervisors, Peers, or Subordinates
    -- Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
  • Organizing, Planning, and Prioritizing Work
    -- Developing specific goals and plans to prioritize, organize, and accomplish your work.
Other Activities


  • Independence
    - Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
  • Working Conditions
    - Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.



Tools

Desktop computers: Desktop computers;

Notebook computers: Notebook computers;

Personal computers: Personal computers;

Scanners: Scanners;

Tablet computers: Tablet computers;


Technology

Accounting software: Sage 50 Accounting; Tax software;

Analytical or scientific software: SAS; IBM SPSS Statistics; Minitab;

Business intelligence and data analysis software: Oracle Business Intelligence Enterprise Edition; IBM Cognos Impromptu; MicroStrategy; Qlik Tech QlikView; Tableau;

Calendar and scheduling software: Scheduling software; Contact management software;

Cloud-based data access and sharing software: Dropbox; Google Drive; Microsoft SharePoint;

Cloud-based management software: Splunk Enterprise;

Computer aided design CAD software: Bentley MicroStation;

Customer relationship management CRM software: Blackbaud The Raiser's Edge; Act!; Eden Sales Manager; Avidian Technologies Prophet; HEAT Software GoldMine; Maximizer Software Maximizer Enterprise; NetSuite NetCRM; Oracle Eloqua; Vanguard Software Vanguard Sales Manager; Software on Sailboats Desktop Sales Manager; Salesforce software; Salesforce.com Salesforce CRM;

Data base management system software: Teradata Database;

Data base reporting software: SAP BusinessObjects Crystal Reports; SAP Crystal Reports;

Data base user interface and query software: Structured query language SQL; Yardi software; Oracle Database; Microsoft SQL Server; Microsoft Access; FileMaker Pro; Database software; Airtable;

Data mining software: Google Analytics;

Desktop communications software: Eko;

Desktop publishing software: Microsoft Publisher;

Development environment software: Microsoft Visual Basic; Microsoft Visual Basic for Applications VBA; Microsoft Azure software; Eclipse IDE; Adobe ActionScript;

Document management software: Adobe Acrobat;

Electronic mail software: IBM Notes; Microsoft Outlook; Microsoft Exchange;

Enterprise resource planning ERP software: Microsoft Dynamics; Microsoft Dynamics GP; NetSuite ERP; Oracle Fusion Applications; Oracle Hyperion; Oracle JD Edwards EnterpriseOne; Oracle PeopleSoft; Oracle PeopleSoft Financials; SAP software; SAP Business Objects;

Enterprise system management software: IBM Power Systems software;

Financial analysis software: Delphi Discovery; Delphi Technology; Oracle E-Business Suite Financials;

Geographic information system: Geographic information system GIS software;

Graphics or photo imaging software: Adobe Creative Cloud software; SmugMug Flickr;

Human resources software: Oracle Taleo; Workforce management software; Human resource management software HRMS;

Information retrieval or search software: LexisNexis;

Internet browser software: Web browser software;

Inventory management software: Inventory software;

Object or component oriented development software: R;

Office suite software: Microsoft Office software;

Operating system software: Microsoft Windows;

Presentation software: Microsoft PowerPoint; Google Slides; Apple Keynote; Poll Everywhere;

Process mapping and design software: Microsoft Visio;

Project management software: Oracle Primavera Enterprise Project Portfolio Management; Microsoft Project; Microsoft Teams;

Sales and marketing software: Marketo Marketing Automation; Google Ads; HubSpot software;

Spreadsheet software: Microsoft Excel;

Transaction security and virus protection software: McAfee; NortonLifeLock cybersecurity software;

Video conferencing software: LogMeIn GoToMeeting; Google Meet; Zoom;

Video creation and editing software: YouTube;

Web page creation and editing software: Social media sites; Google Sites; Facebook; LinkedIn;

Web platform development software: Hypertext markup language HTML;

Word processing software: Google Docs; Microsoft Word;


Related O*NET occupational titles for Sales Managers include:
  • 11-2011.00 Advertising and Promotions Managers
  • 41-3011.00 Advertising Sales Agents
  • 41-1012.00 First-Line Supervisors of Non-Retail Sales Workers
  • 41-1011.00 First-Line Supervisors of Retail Sales Workers
  • 11-1021.00 General and Operations Managers
  • 13-1161.00 Market Research Analysts and Marketing Specialists
  • 11-2021.00 Marketing Managers
  • 11-3061.00 Purchasing Managers
  • 41-3091.00 Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
  • 13-1022.00 Wholesale and Retail Buyers, Except Farm Products


Sources of Additional Information
  • For more information about sales managers, visit: Sales Management Association
  • CareerOneStop

  • For a career video on sales managers, visit: Sales Managers
  • Sales Managers

  • Contact Texas Workforce Commission
    Labor Market and Career Information  |  101 E. 15th Street, Annex Room 0252  |  Austin, Texas 78778
    Official Website  |  1-800-822-PLAN (7526)  |  512.936.3200

    ** The information in this report may be derived from many sources like O*NET, BLS (Bureau of Labor Statistics), OOH (Occupational Outlook Handbook), and Career One Stop.