Texas Career Check. Education & Career Planning

Occupation Summary

Public Relations Managers

O*NET 11-2032.00

Description:

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

Annual Wages:
$134,108.00
Employment Rate:
Employment is expected to increase by 16.90%.
Education Level:
Bachelor's Degree. According to O*Net, the majority of people employed in this occupation have this level of education.
Endorsement:
Business and Industry

  1. Assign, supervise, and review the activities of public relations staff.
  2. Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
  3. Design and edit promotional publications, such as brochures.
  4. Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  5. Develop, implement, or maintain crisis communication plans.
  6. Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
  7. Draft speeches for company executives and arrange interviews and other forms of contact for them.
  8. Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  9. Evaluate advertising and promotion programs for compatibility with public relations efforts.
  10. Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
  11. Formulate policies and procedures related to public information programs, working with public relations executives.
  12. Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  13. Maintain company archives.
  14. Manage communications budgets.
  15. Manage in-house communication courses.
  16. Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
  17. Observe and report on social, economic, and political trends that might affect employers.
  18. Produce films and other video products, regulate their distribution, and operate film library.
  19. Respond to requests for information about employers' activities or status.
  20. Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.


National Industry Employment Patterns


Industry % of Public Relations Managers employed Annual Growth Rate
Advertising, public relations, and related services 10.1 1.05
Colleges, universities, and professional schools 9.3 0.29
Business, professional, labor, political, and similar organizations 8 0.34
Social advocacy organizations 3.2 0.84
Grantmaking and giving services 2.9 0.47
Elementary and secondary schools 2.3 0.61
Scientific research and development services 2.3 0.57
Management, scientific, and technical consulting services 2.3 0.57
Computer systems design and related services 2.2 1.18


Labor Market Information


2024 Statewide average hourly wage $64.47
2024 National average hourly wage $78.61
2022 National employment 72,000
2022 Texas employment 6,901
Texas projected employment by 2032 8,067
Texas projected annual employment and Turnover openings through 2032 616




TEXAS COUNTY MAP BY WORKFORCE DEVELOPMENT AREA
* Due to confidentiality rules, not all regions may have the data displayed. The sum of all the regions may not be equal to the state total.





Other Activities


No work importance values found.



Tools

Desktop computers: Desktop computers;
Notebook computers: Laptop computers;
Personal computers: Personal computers;
Photocopiers: Photocopying equipment;
Scanners: Computer scanners;
Special purpose telephones: Multi-line telephone systems;


Technology

Accounting software: Fund accounting software;
Business intelligence and data analysis software: MicroStrategy;
Cloud-based data access and sharing software: Microsoft SharePoint; Slack; Google Drive;
Customer relationship management CRM software: Blackbaud eTapestry; Blackbaud The Raiser's Edge; Salesforce software; Oracle Eloqua; Oracle Siebel Server Sync;
Data base management system software: Teradata Database;
Data base user interface and query software: Yardi software; Microsoft Access; Airtable; FileMaker Pro;
Data mining software: Google Analytics;
Desktop publishing software: Adobe Distiller; Adobe InDesign; Adobe PageMaker; Microsoft Publisher; QuarkXPress;
Document management software: Adobe Acrobat;
Electronic mail software: IBM Notes; Google Gmail; Microsoft Outlook; MicroFocus GroupWise;
Enterprise resource planning ERP software: Microsoft Dynamics; Oracle PeopleSoft Financials;
Graphics or photo imaging software: SmugMug Flickr; Adobe Photoshop; Adobe Creative Cloud software; Adobe Illustrator; Canva;
Human resources software: Human resource management software HRMS;
Internet browser software: Web browser software;
Office suite software: Microsoft Office software; Google Workspace software; Corel WordPerfect Office Suite;
Presentation software: Microsoft PowerPoint; Mentimeter;
Project management software: Microsoft Project; Project management software; zkipster;
Sales and marketing software: MightyScout; HubSpot software; Google Ads; Marketo Marketing Automation;
Spreadsheet software: Microsoft Excel;
Video conferencing software: Zoom;
Video creation and editing software: YouTube; WeVideo; Flipgrid; Apple Final Cut Pro; Apple iDVD; Apple iMovie; Adobe After Effects;
Web page creation and editing software: Adobe Dreamweaver; Facebook; LinkedIn; WordPress; Social media sites;
Web platform development software: Hypertext markup language HTML; Drupal;
Word processing software: Google Docs; Microsoft Word;


Related O*NET occupational titles for Public Relations Managers include:
  • 11-2011.00 Advertising and Promotions Managers
  • 11-2033.00 Fundraising Managers
  • 11-1021.00 General and Operations Managers
  • 11-3121.00 Human Resources Managers
  • 13-1111.00 Management Analysts
  • 13-1161.00 Market Research Analysts and Marketing Specialists
  • 11-2021.00 Marketing Managers
  • 27-3031.00 Public Relations Specialists
  • 13-1161.01 Search Marketing Strategists
  • 11-9151.00 Social and Community Service Managers


Sources of Additional Information
  • For more information about public relations and fundraising managers, including professional certification, visit: CFRE International
  • International Association of Business Communicators
  • Public Relations Society of America
  • Fundraising Managers
  • Public Relations Managers
    • Contact Texas Workforce Commission
    Labor Market and Career Information  |  101 E. 15th Street, Annex Room 0252  |  Austin, Texas 78778
    Official Website  |  1-800-822-PLAN (7526)  |  512.936.3200

    ** The information in this report may be derived from many sources like O*NET, BLS (Bureau of Labor Statistics), OOH (Occupational Outlook Handbook), and Career One Stop.