Occupation Summary

Media Technical Directors/Managers

O*NET 27-2012.05

Description:

Coordinate activities of technical departments, such as taping, editing, engineering, and maintenance, to produce radio or television programs.

Annual Wages:
$76,054.00
Employment Rate:
Employment is expected to increase by 9.27%.
Education Level:
Bachelor's Degree. According to O*Net, the majority of people employed in this occupation have this level of education.
Endorsement:
Business and Industry

  1. Direct technical aspects of newscasts and other productions, checking and switching between video sources and taking responsibility for the on-air product, including camera shots and graphics.
  2. Test equipment to ensure proper operation.
  3. Monitor broadcasts to ensure that programs conform to station or network policies and regulations.
  4. Observe pictures through monitors and direct camera and video staff concerning shading and composition.
  5. Act as liaisons between engineering and production departments.
  6. Supervise and assign duties to workers engaged in technical control and production of radio and television programs.
  7. Schedule use of studio and editing facilities for producers and engineering and maintenance staff.
  8. Confer with operations directors to formulate and maintain fair and attainable technical policies for programs.
  9. Operate equipment to produce programs or broadcast live programs from remote locations.
  10. Train workers in use of equipment, such as switchers, cameras, monitors, microphones, and lights.
  11. Switch between video sources in a studio or on multi-camera remotes, using equipment such as switchers, video slide projectors, and video effects generators.
  12. Set up and execute video transitions and special effects, such as fades, dissolves, cuts, keys, and supers, using computers to manipulate pictures as necessary.
  13. Collaborate with promotions directors to produce on-air station promotions.
  14. Discuss filter options, lens choices, and the visual effects of objects being filmed with photography directors and video operators.
  15. Follow instructions from production managers and directors during productions, such as commands for camera cuts, effects, graphics, and takes.


National Industry Employment Patterns


Industry % of Media Technical Directors/Managers employed Annual Growth Rate
Motion picture and video industries 34.6 1.07
Advertising, public relations, and related services 5.1 1.47
Performing arts companies 4.4 0.38
Colleges, universities, and professional schools 2.4 0.47
Promoters of performing arts, sports, and similar events 2 1.09


Labor Market Information


2023 Statewide average hourly wage $36.56
2023 National average hourly wage $51.52
2022 National employment 175,300
2022 Texas employment 8,532
Texas projected employment by 2032 9,323
Texas projected annual employment and Turnover openings through 2032 808




TEXAS COUNTY MAP BY WORKFORCE DEVELOPMENT AREA
* Due to confidentiality rules, not all regions may have the data displayed. The sum of all the regions may not be equal to the state total.


Top 10 Relevant Knowledge Areas Relevant Importance Levels
Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
95.00%
Computers and Electronics
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
86.80%
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
82.60%
Telecommunications
Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
75.20%
Engineering and Technology
Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
72.40%
Administration and Management
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
65.60%
Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
61.20%
Education and Training
Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
57.00%
Production and Processing
Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
55.80%
Geography
Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
53.60%


Top 10 Relevant Skill Areas Relevant Importance Levels
Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
80.00%
Speaking
Talking to others to convey information effectively.
80.00%
Monitoring
Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
80.00%
Coordination
Adjusting actions in relation to others' actions.
80.00%
Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
77.60%
Reading Comprehension
Understanding written sentences and paragraphs in work-related documents.
72.40%
Judgment and Decision Making
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
72.40%
Time Management
Managing one's own time and the time of others.
70.00%
Complex Problem Solving
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
70.00%
Persuasion
Persuading others to change their minds or behavior.
67.60%


Top 10 Relevant Abilities Relevant Importance Levels
Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
80.00%
Problem Sensitivity
The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
80.00%
Deductive Reasoning
The ability to apply general rules to specific problems to produce answers that make sense.
80.00%
Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
80.00%
Near Vision
The ability to see details at close range (within a few feet of the observer).
77.60%
Far Vision
The ability to see details at a distance.
75.00%
Speech Recognition
The ability to identify and understand the speech of another person.
75.00%
Speech Clarity
The ability to speak clearly so others can understand you.
75.00%
Written Comprehension
The ability to read and understand information and ideas presented in writing.
75.00%
Inductive Reasoning
The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
75.00%


  • Making Decisions and Solving Problems
    -- Analyzing information and evaluating results to choose the best solution and solve problems.
  • Organizing, Planning, and Prioritizing Work
    -- Developing specific goals and plans to prioritize, organize, and accomplish your work.
  • Identifying Objects, Actions, and Events
    -- Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
  • Getting Information
    -- Observing, receiving, and otherwise obtaining information from all relevant sources.
  • Working with Computers
    -- Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Other Activities


  • Independence
    - Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
  • Support
    - Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.



Tools

Audio mixing consoles: Audio boards;

Camera controllers: Camera control units; Robotic cameras;

Cassette players or recorders: Tape machines;

Computer servers: Video servers;

Desktop computers: Desktop computers;

Digital camcorders or video cameras: Digital video cameras;

Media control systems: Master control switchers;

Microphones: Wireless microphones;

Notebook computers: Laptop computers;

Personal computers: Personal computers;

Stage or projection or studio lighting system: Studio lighting;

Video cassette players or recorders: Videotape recorders;

Video editors: Non-linear editing systems; Digital editing systems; Linear editing systems; Analog editing systems; Digital video effects units; Vision mixers;

Visual presenters: Teleprompters;


Technology

Computer aided design CAD software: Autodesk Maya;

Customer relationship management CRM software: Salesforce software;

Data base management system software: Microsoft SQL Server;

Data base user interface and query software: Oracle Database; Structured query language SQL;

Development environment software: Software development tools; Unity Technologies Unity; C;

Electronic mail software: MailChimp; Microsoft Outlook;

Graphics or photo imaging software: Adobe Photoshop;

Information retrieval or search software: Pinterest;

Music or sound editing software: Adobe Audition; Avid Technology Pro Tools;

Object or component oriented development software: C++; Python; Perl; Swift;

Office suite software: Microsoft Office software;

Operating system software: UNIX; UNIX Shell; Linux;

Presentation software: Microsoft PowerPoint;

Project management software: Atlassian JIRA;

Spreadsheet software: Microsoft Excel;

Video creation and editing software: Character generator software; Adobe After Effects; Avid Technology audio visual editing software; Avid Technology Media Composer; Apple Final Cut Pro; Side Effects Houdini; The Associated Press ENPS; YouTube;

Web page creation and editing software: Social media sites; Adobe Experience Manager (AEM); Facebook;

Word processing software: Word processing software; Microsoft Word;


Related O*NET occupational titles for Media Technical Directors/Managers include:
  • 27-1011.00 Art Directors
  • 27-3011.00 Broadcast Announcers and Radio Disc Jockeys
  • 27-4032.00 Film and Video Editors
  • 15-1299.09 Information Technology Project Managers
  • 27-2012.03 Media Programming Directors
  • 27-2012.00 Producers and Directors
  • 13-1082.00 Project Management Specialists
  • 27-3031.00 Public Relations Specialists
  • 27-4014.00 Sound Engineering Technicians
  • 27-2012.04 Talent Directors

Contact Texas Workforce Commission
Labor Market and Career Information  |  101 E. 15th Street, Annex Room 0252  |  Austin, Texas 78778
Official Website  |  1-800-822-PLAN (7526)  |  512.936.3200

** The information in this report may be derived from many sources like O*NET, BLS (Bureau of Labor Statistics), OOH (Occupational Outlook Handbook), and Career One Stop.