Occupation Summary

Advertising Sales Agents

O*NET 41-3011.00

Description:

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

Annual Wages:
$52,484.00
Employment Rate:
Employment is expected to increase by -9.04%.
Education Level:
Bachelor's Degree. According to O*Net, the majority of people employed in this occupation have this level of education.
Endorsement:
Business and Industry

  1. Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
  2. Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  3. Maintain assigned account bases while developing new accounts.
  4. Process all correspondence and paperwork related to accounts.
  5. Deliver advertising or illustration proofs to customers for approval.
  6. Draw up contracts for advertising work, and collect payments due.
  7. Locate and contact potential clients to offer advertising services.
  8. Provide clients with estimates of the costs of advertising products or services.
  9. Recommend appropriate sizes and formats for advertising, depending on medium used.
  10. Inform customers of available options for advertisement artwork, and provide samples.
  11. Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
  12. Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
  13. Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
  14. Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
  15. Identify new advertising markets, and propose products to serve them.
  16. Write copy as part of layout.
  17. Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
  18. Gather all relevant material for bid processes, and coordinate bidding and contract approval.
  19. Arrange for commercial taping sessions, and accompany clients to sessions.
  20. Write sales outlines for use by staff.


National Industry Employment Patterns


Industry % of Advertising Sales Agents employed Annual Growth Rate
Advertising, public relations, and related services 41.4 -1.19
Management, scientific, and technical consulting services 2.3 1.14


Labor Market Information


2023 Statewide average hourly wage $25.23
2023 National average hourly wage $36.45
2022 National employment 111,400
2022 Texas employment 5,517
Texas projected employment by 2032 5,018
Texas projected annual employment and Turnover openings through 2032 503




TEXAS COUNTY MAP BY WORKFORCE DEVELOPMENT AREA
* Due to confidentiality rules, not all regions may have the data displayed. The sum of all the regions may not be equal to the state total.


Top 10 Relevant Knowledge Areas Relevant Importance Levels
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
97.20%
Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
90.60%
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
79.20%
Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
76.80%
Mathematics
Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
71.20%
Administrative
Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
67.00%
Computers and Electronics
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
65.80%
Administration and Management
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
62.60%
Education and Training
Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
53.80%
Production and Processing
Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
53.20%


Top 10 Relevant Skill Areas Relevant Importance Levels
Speaking
Talking to others to convey information effectively.
82.40%
Persuasion
Persuading others to change their minds or behavior.
80.00%
Social Perceptiveness
Being aware of others' reactions and understanding why they react as they do.
77.60%
Service Orientation
Actively looking for ways to help people.
77.60%
Negotiation
Bringing others together and trying to reconcile differences.
75.00%
Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
75.00%
Reading Comprehension
Understanding written sentences and paragraphs in work-related documents.
67.60%
Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
65.00%
Judgment and Decision Making
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
65.00%
Writing
Communicating effectively in writing as appropriate for the needs of the audience.
62.40%


Top 10 Relevant Abilities Relevant Importance Levels
Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
82.40%
Speech Clarity
The ability to speak clearly so others can understand you.
82.40%
Speech Recognition
The ability to identify and understand the speech of another person.
80.00%
Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
80.00%
Written Comprehension
The ability to read and understand information and ideas presented in writing.
77.60%
Written Expression
The ability to communicate information and ideas in writing so others will understand.
70.00%
Near Vision
The ability to see details at close range (within a few feet of the observer).
67.60%
Fluency of Ideas
The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
65.00%
Originality
The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
65.00%
Problem Sensitivity
The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
62.40%


  • Selling or Influencing Others
    -- Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
  • Communicating with People Outside the Organization
    -- Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
  • Establishing and Maintaining Interpersonal Relationships
    -- Developing constructive and cooperative working relationships with others, and maintaining them over time.
  • Thinking Creatively
    -- Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
  • Performing for or Working Directly with the Public
    -- Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
Other Activities


  • Relationships
    - Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
  • Working Conditions
    - Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.



Tools

Desktop computers: Desktop computers;

Notebook computers: Laptop computers;

Personal computers: Personal computers;

Personal digital assistant PDAs or organizers: Personal digital assistants PDA;

Special purpose telephones: Multi-line telephone systems;

Tablet computers: Tablet computers;


Technology

Calendar and scheduling software: Contact management software;

Customer relationship management CRM software: Customer relationship management CRM software; Salesforce software;

Data base user interface and query software: FileMaker Pro; Microsoft Access;

Desktop publishing software: Adobe InDesign; QuarkXPress; Microsoft Publisher;

Electronic mail software: Microsoft Outlook; Email software;

Enterprise resource planning ERP software: Microsoft Dynamics;

Graphics or photo imaging software: Adobe Photoshop;

Internet browser software: Web browser software;

Office suite software: Microsoft Office software;

Presentation software: Microsoft PowerPoint;

Sales and marketing software: Google Ads;

Spreadsheet software: Microsoft Excel;

Word processing software: Microsoft Word;


Related O*NET occupational titles for Advertising Sales Agents include:
  • 11-2011.00 Advertising and Promotions Managers
  • 13-1161.00 Market Research Analysts and Marketing Specialists
  • 11-2021.00 Marketing Managers
  • 27-3031.00 Public Relations Specialists
  • 41-9022.00 Real Estate Sales Agents
  • 11-2022.00 Sales Managers
  • 41-4012.00 Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
  • 41-4011.00 Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
  • 13-1161.01 Search Marketing Strategists
  • 41-9041.00 Telemarketers


Sources of Additional Information
  • For information about advertising sales in the newspaper industry, visit: News Media Alliance
  • For information about the radio advertising industry, visit: Radio Advertising Bureau
  • Advertising Sales Agents

  • Contact Texas Workforce Commission
    Labor Market and Career Information  |  101 E. 15th Street, Annex Room 0252  |  Austin, Texas 78778
    Official Website  |  1-800-822-PLAN (7526)  |  512.936.3200

    ** The information in this report may be derived from many sources like O*NET, BLS (Bureau of Labor Statistics), OOH (Occupational Outlook Handbook), and Career One Stop.